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| Search Optimization Case Study, Executing Search Optimizations in a Database Driven Catalog Environment, with Limited Ability to Work Directly in the <TITLE> Area
SGV Medical is a Southern California based company, a leader among providers of wond care and ostomy products and supplies. SGV operates 4 distribution centers for these medical supplies to allow 1-3 day delivery in most major markets. The ostomy and wound care products in which SGV specializes are a distinct niche among medical products. The are required both by indivuduals, receiving supplies at home, by health care workers who work in the homes of patients and in clinics and hospitals, and by medical practicioners, hostpitals, and other medical facilities in the day to day and ongoing treatment of surgical and other kinds of wounds and those used in ostomy and colostomy procedures.
Since the <title> tag is presented in the search results, we want to offer a clear action people can take. However, like many “category” oriented content managment systems, the catalog SGV uses has pretty ironclad rules about titling. In this case a site-wide title included only the company name. To achieve our object, we had to specify customizations to the system (publish the category name and the item) and wrote into the category name the text we desire, i.e. Order Wound Care Products Here.
The resulting category list will advance SGV's cause greatly in all the major search engines, as all the engines give heavy weight to appropriate and correct titles. These include the following categories of medical products with some individual subcategories and products included for illustration:
More Web Leads helps SGV Medical obtain more orders of colostomy supplies and products. Are
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