Search Engine Marketing
There are many techniques to increase
the number of prospects visiting your web site. Among the most effective are those techniques aimed at prospects searching for goods or services on Google, Yahoo!, MSN and other internet search resources.
How do the search
engines, Google, Yahoo!, and others build their indexes of web sites?
How do search engines rank order their search results? How do they ever become aware of a site in the first place? If your business is rental construction cranes, you want your
site to turn up in the top five in the results of a search for rental construction cranes!
It does not end there, however. From a sales perspective, you not only want to
appear at the top of the listings, you also want the listing that the prospect
sees to pull him to your web site. Your listing is only one of 5 or more the prospect sees. Which will he pick? Can we get him to pick yours more often?
Here are some examples as executed for our clients:
The links shown here have the same name as the Page Title, an HTML element of great importance to search engines. The Titles are displayed as the link, as well, in search engine results. In the first link, the title includes "Yardi Systems," naming a branded product important to the software customization and installation business of this technology consultancy. In the second link, "copper guttering" evoke an emotional response and indicate high quality and high price, while the phone number provides an alternate means of responding and the area code identifies a local business.
The last link is the landing page, or destination of an internet advertisement, a one page mini-site. The title mimics the search engine ad. If you browse Washington Workplace you won't find this page, it serves a different business purpose, very cost effectively.
Directories are the second important method of helping qualified prospects arrive
at your web site, but not in the way you might think. Directories are hierarchically organized listings of websites,
with categories and sub-categories of web sites and other resources. Practically
every web portal has a directory (many of them using the Open Directory Project as their source data), and the Yahoo! directory was the origin of Yahoo! (now they hide their directory under their home page) perhaps
the most well known among them all. Besides people who actually use directories to find more categories of things than is easily imagined, categories such as reproductive health clinics in Los Angeles they are considered to be more or less authoritative by the search engines. This is also where the unexpected usefulness of directories comes in, it is a great source of information that both validates target search terms and assists the discovery of new and hitherto unknown pages. The search engines find a page about reproductive health clinics in Los Angeles and recognize that a site on that page is relevant to searches on reproductive health clinics in Los Angeles. The usefulness of directories to search results is great even if that directory is found on your own site.
We have seen again and again the effectiveness of these two sources of leads and
we encourage all businesses and organizations to take advantage of both of these
methods of gaining exposure to your target prospects. There are many sources
of information on the subjects of effectively using search engine optimization
and web directories to meet an organization's goals.
Get more prospects to your web site from the leader in web sales lead generation, More Web Leads.
