Mediastudio is a leading marketing and branding firm in Falls Church, VA. Focusing their work with medium sized and larger non-profits and a variety of commercial concerns, they provide superior printed material, packaging, websites, logo development and annual report creation.

Mediastudio share a crowded marketplace with numerous vendors in a similar size range - under 10 employees. The ability to stand out in searches sometimes requires combining locality names together with the more important product/service class words they covet in national searches (ex. branding, packaging design). This makes sense for them as a company as well, since focusing resources outside of the Washington region could stretch already thin personnel resources.

Since the <title> tag is presented in the search results, we want to write good copy for the searcher who sees our result, while still including the keywords we are targeting, since the title is so important in ranking. In this example I have linked the keywords associated with the page, and followed it with the title used, which can be displayed in search results. These titles are longer than will be displayed in most results, and I should adjust my own copywriting for that. However, I am usually won over to the probability that I can include up to as many as 500 characters without having the search engines beginning to wonder if I'm spamming them with too many keywords in the title tag.

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• Matthew Langley, Creative Director this one is just exactly the same =)
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