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| Search Optimization Case Study, Side by Side Comparisons Using Competitor's Names and Lines
The Hughes Group is a Columbia, Maryland based maker of event displays, kiosks, booths, retail dér. Their lightweight Eventege pop up booths in standard sizes, with fabric panels, weigh much less than competing brands and are airline checkable.
THG has name brand clients, like Discovery Channel. How can they make the case for search success with their competitor's better known names - in many cases the market share leaders are well known names, including, Skyline, Featherlite and Nomadic Display. The answer is a side by side comparison. A side by side comparison of the Eventage VS Skyline Mirage, (10x10 trade show booths) from their spec sheets made a good way to illustrate a difference faborable to our client. Eventege weighs 82% less!
As we often advise, a gallery page is a good place to organize your keywords. Since someone can see all the thumbnails, your short descriptions should honestly reflect the contents.
Other side by side comparisons listed below:
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